Coca-Cola and Korean beauty brand The Face Shop jointly launched cosmetic makeup products.
But behind this seemingly lively cross-border, there is actually no known bitterness.
According to the earnings report of Coca-Cola and PepsiCo in 2017, the net profits of the two companies have fallen sharply. Coca-Cola’s annual revenue fell 15% and is the highest year in recent years. The net profit of Pepsi was only US$4.857 billion and decreased 23.26%. What makes fans sadder than numbers is that the media says “No one loves Coke”.
So, it’s no wonder that Coca-Cola is looking for a new outlet which is cosmetics!
The cooperation products with The Face Shop can be said to be very attractive. Just looking at the exterior design has already made people want to take it home. The Face Shop has always been maiden wind style whether its store decoration style or product design tone. This time, in cooperation with Coca-Cola, the Coca-Cola’s classic red was not accidentally selected in color tone, coupled with Coca-Cola’s big logo. An American retro wind hits instantly.
The two partnerships respectively promoted 9-color eyeshadow tray, air cushions BB, compacts, lipsticks, lip glazes and lip dyes.
The main color tone of eyeshadow plate is red-brown, with both matte and pearlescent. Coca-Cola red in the upper left corner is very attractive. With the rest of the earth color and pale pink, it is really easy to use. It looks good and practical.
Bepholan-MIAMI false eyelashes are made from 100% mink fur, which is better than synthetic material. It can perfectly show the fresh and thick makeup with reddish-brown and earth-colored eyeshadow.
Black soft strip line, with its own eyeliner effect so, can make eyes bigger.
The feature of 100% mink material is lighter, natural, no sense of burden.
The Bepholan brand eyelashes are similar to LILY LASH styles in terms of quality but at a lower price. In the brand of false eyelashes, they have a superb value for money!
Air cushion BB and compact
Not to mention how the makeup effect of BB and pressed powder is. It is worth to collect Coca-Cola powder and control powder because the outward appearance is designed to continue the iron box design of Coca-Cola’s iconic iron cap element
Lip makeup series
The style of Lipsticks and lip glazes are iron cans and look full of texture. Each of the two models have launched five colors. The bean sand color, the orange color, and the burgundy color are all the most popular color in the daily life. From the point of view of the bloggers, the colors are saturated and look good.
In fact, this is not the first time Coca-Cola has launched a make-up product.
Lip Smacker X Coca-Cola Tin Collection Soda Lip Balm
At 2010, in cooperation with American Lipstick brand Lip Smacker, Coca-Cola tin box collection version of soda lip balm was launched. Including Cocoa Vanilla Lip Balm, Sprite Lip Balm, Coca Cola Scent Lip Balm, Fender Orange Scent Lip Balm, Fanta Strawberry Lip Balm, and Fanta Pineapple Lip Balm.
OPI X Coca-Cola Global Limited Nail Polish
OPI is the No. 1 nail salon in the United States. In 2014, the first nail polish included in Coca-Cola cooperation included Coca-Cola’s most famous Coca-Cola, Diet Coke, Cola Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta. These two companies created classic products together, and can create more customer satisfactions.